I have a soft spot for Specialized. My first mountain bike was a Specialized I bought from R.E.I. with my Dad. My first bike ever stolen was a Specialized I built up from spare parts. I now own two Specialized mountain bikes, and a custom IF road bike. I have mostly Specialized branded components, with the exception of a Bontrager water bottle cage and a Ritchey Superlogic seat post. Normally I like mixing and matching parts, but I really like how most everything Specialized goes well together. You either love or hate the big S, but I have history with the brand.